13 Reasons You Should Take Off Your Sissy Pants & Self-Publish

Plus 13,000 mistakes you should NOT make

eBooks are MAKING A COME 👏 BACK 👏.

So is blogging (mark my stinky little pointy words. 👀)

Which makes all of us very happy, because eBooks are only the best digital product you can ever sell and make.

Want proof?

BEHOLD:

• They’re tiny and cute

• You can sell ‘em 24/7

• People like reading! (I KNOW, RIGHT?)

• You don’t need to record yourself awkwardly on camera 6,000 times in a row

• You can sell ‘em for $25 bucks and it’s an easy ‘YES’

• $25 x 300 sales/month = $7,500/month = $90,000/year

• You can (finally) fulfill your lifelong dreams of smugly putting the words “author” in all your bios

• They make you look like a GIANT, WINNING BADASS (because what kind of loser has a book??? None. Which means the trickle down effect will be “more clients” and “more clout” and “more PR.”)

• No one’s gatekeeping you, you don’t need anyone’s permission, or be signed by anyone, or approved of by anyone

• You can publish allllllllllll the books you want

• Customers can instantly download ‘em for that delicious immediate gratification

• And perhaps the best benefit of all: you make it once, and sell it forever ♾️

• Oh wait, there’s another one! You don’t need to physically send anything in the mail (or be tied to one place, with inventory stock piled in your bathroom): customers buy it online, automatically, 24/7, thanks to that glorious little piehole called technology.

Ahhhhhhh. eBooks really don’t get the credit they deserve.

But, I predict that with the massive shift we’re seeing back to slow living, slow reading, slow making, and slow experiences, eBooks are going to be a hot commodity again—especially as everyone starts to get course + video + podcast + community exhaustion.

Anything exhausting is automatically ON THE DO-NOT-DO LIST.

So, while most technical things you can Google or ask ChatGPT (like what kind of software to use or how to make a cover or how many words or what topics sell best), I thought I’d do a post on one very critical mistake you can *only* learn from experience.

Hopefully this’ll shave years off your learning curve, get you earning money faster, help you have fun with it, and help you not make a goofy dumb amateur error that’ll make you look like a tool. (Optimistic?! I thought so!)

LET US ENTER OUR EBOOK ERA. 📖

So! What’s the one thing that you should never, ever do when making & selling an eBook?!

Are you ready for my biggest, worst eBook-selling faux pas that will cripple your sales? The kind of thing that amateur self-publishers do when they put their eBook online? The kind of thing that new novelists do, who aren’t Emily Henry?!

It’s definitely kind of thing you don’t know you don’t know if you’ve never done it—which is why we’re going to talk about it.

The #1 critical mistake you can make when writing & selling ebooks is this gem of a hairy fairy screw-up right here: