How to Launch Your New Thing With *Joy*
I mean, why would you do it the hard way when there is the fun way, and the fun way is also brimming full of money???
So the other day I was doing a Farmhouse Session with a super smart client and the client had designed THE MOST AMAZING ONLINE COURSE. We’re talking full-on developed course, innovative ideas, a really smart and interesting framework, with professionally designed materials, and content that made me go WOW.
The problem: she’s too shy / weirded out to sell it.
She did everything right! Hired a designer to make her a bomb-ass sales page, wrote great copy, put all sorts of FAQs and addressed objections and made it look very, very cool.
Then, she put it on her website.
And then waited.
She had put it up there, and hoped for the best; hoped that people arriving to her site would, you know, buy it.
Nope, those sons of bitches did not. 🤌🏻
Since the product wasn’t flying off the shelves, she ended up getting nervous and hastily discounted the price—a common knee-jerk reaction—so it was already reduced to a humble $200 price point, which was not appropriate for the level of content and expertise it contained.
And worse? Because the product wasn’t selling, she had no choice but to book herself full of 1:1 work—which can be rewarding and provide good short-term cash flow, but is also debilitating when your business needs a lifeline.
(Or when you need a lifeline. And a smoke.)
Finally, because nothing was working, she lost confidence in the product, and shut up about it forever. Or, at least until she called me. But not having confidence in your thing is the #1 killer of all sales, because if you don’t want to talk about it? You can’t sell it.
I have found this to be—oh god, I really want to say “epidemic,” but how can we ever use that word again??? But, this is such a common phenomenon, it needs its own name. What do we call it when we build something so beautiful but then have debilitating imposter syndrome that soaks into our skull and paralyzes our brains and makes it impossible to even want to tell anyone about our masterpiece???
This is dad-joke-level corny but maybe we’re going to have to petition to call it “Low Self of Steam,” because half of the problem isn’t just self-esteem but also…your whole entire self, um, lacking steam. 🚞
Then again that self-esteem crap is really vital. Someday they’re gonna talk about us and it will be documented in all the books of time that we are the generation WHO TORTURED THEMSELVES FOR A LIFETIME. Like, in a really great pioneering kind of way, but also in a maddening “how did they stay sane???” kind of way, what with all the socials and the online business and the digital rat race we’re in now. Ew.
However, that’s when she told me something over the phone that I wasn’t expecting. As her and I talked about her project, I kept saying, “Oh, you’ve got to re-launch this.” And finally she looked at me and goes, “But, like, I don’t know how to launch something???” And then I wanted to hit myself over the head because sometimes you forget that you’ve been doing something for so long, it’s second nature to you but, like ANCIENT HIEROGLYPHICS to someone else.
Another key fundamental problem: not knowing where to start! Or how to sell something online. Or do it in a way that makes anybody care about what you’re doing.
So then I thought: you know what? She is not alone. Let’s do a micro middle finger guide on this. And it’ll be for all the peeps who are building some type of product or course or program or paid newsletter but don’t really know how to…sell it.
If you follow these guidelines, you will bring in far more digital bacon than if you just put it up there sheepishly on your website and hope to become a vegan.
That literally never, ever, ever, ever, ever, ever, ever, ever, ever works. I don’t mean the veganism, which I’m sure is a treat, but the putting-it-up-on-your-website-and-letting-the-universe-bring-good-things-your-way.
No fucking way. Not happening. I promise you, even if I were to quietly put up a sales page with a big audience and decent traffic, it’s going to get zero sales. Because that is not how online selling works unless you are Sephora. But, guess what dahhhhling - selling eCommerce is a lot different than selling digital products.
And since digital products are my jam—you know, to give you the freedom and flexibility to travel and work from wherever you want in the world—that’s precisely what we’re going to talk about:
How to launch your thing and get ALL the online sales…the easy and joyful way.
Ready?
Here is the exact plan I’d follow, step-by-step, precisely as I wrote it up for my client, to take your thing and launch it to the world for big bucks. (Even if you don’t know what a “launch” is. 💛)